Flashback to the late 80s and beginning of the 90s era when our childhood days were spent watching some of the most iconic shows on Doordarshan (as Netflix, Amazon Prime or YouTube had not taken shape yet). In between these TV shows came the Ad slots where some of the most iconic advertisements were aired. For all the 80s and 90s kids, the tune of old Amul Ad or the tagline of Pepsi advertisement is unforgettable! This is precisely the power of television advertising which can leave a strong impact on your brain, thereby making it last forever. Thus, we can claim that television advertising, with its unique blend of composition and audience-targeting techniques, has a huge scope for consumer engagement.
As per the statistics, India is the second largest TV market in the world. There are 153 million households with 680 million viewers who at least spend 3 hours per day watching TV. This gives a total viewership of 65 crores every month, which gives an estimation that a TV Ad can reach 80% of the viewers across the nation instantly. Given the popularity and the strength of a TV advertisement, here are the perks that a brand or a business will come across on running a TV Ad campaign.
Walk down the Benefits of Television Advertising
Unparallel Scope of Creativity
From print advertisements to social media campaigns, there are a plethora of channels through which businesses can promote their products or services. However, very few modes of advertisement provide the same creativity that television adverts offer the businesses. The television advertising allows a brand or a business to combine sound and visuals that work at telling a compelling story to the target audiences. With the help of proficient TV advert production company, a brand gets the opportunity to create commercial that reflects the ethos of a business, thereby arresting the imagination of consumers. Whether a brand wants to create something witty and quirky or wants to hit a serious note, a brand will be able to produce a video that will strengthen a brand’s personality.
Grabs Attention in No-Time
Since TV advertisements are aired when the viewers happen to be loyally glued to the screen, TV ads royally capture the attention of the consumers. While other forms of marketing like email marketing, text Ads, social media campaign and online banner Ads might be an essential part of branding, they often end up creating less impact when compared to television advertisement. When a TV Ad is displayed, it isn’t competing on screen with a bunch of other marketing messages, unlike social media platforms.
TV Advertising – a Trusted Technique
Six decades have passed since the first TV commercial was aired in the UK. The TV commercial was about the Gibbs SR toothpaste which had appeared on ITV’s launch night. Back then, this venture into a new form of advertising was considered to be dubious, however, consumers quickly overcame the suspicion and started trusting this mode of advertising. Hence. TV advertising technique allows the consumers to build confidence in your goods and services.
Targeted & Affordable
The proliferation of satellite and cable channels has made television advertising an affordable and accessible form of marketing. Furthermore, with the help of modern technology, brands can aim their Ads in a more well-defined manner. They can simply identify the channels which are widely watched by the consumer base, thereby allowing them to place their commercials on those channels to reach the right audiences in no time.
Hence, television advertisement without a second thought has the power to sweep into the minds of the consumers and allows them to take the final decision on a product purchase.
However, apart from coming up with a gripping TV commercial, a brand needs to make sure that they book Commercial advertisement through a skilled advertising agency. While the market is crowded with a gamut of advertising agencies, you should book television advertisement through Lookad India Pvt Ltd to get the best out of your TV Ad campaign.
Why Choose Lookad for Booking Television Advertisement?
Lookad India Pvt Ltd – an Ad agency with its headquarters in Kolkata, has been working towards providing their clients with tailor-made media buying and releasing services for over 3 decades. Founded by the Late B.C. Lunia, Lookad came into operation with the vision to maintain a sustainable growth in each media domain through their relentless hard work and passion. They aim to grow in this industry of cut-throat competition by maintaining the quality of their work and meeting deadlines.
Lookad India Pvt Ltd focuses on bringing big brands (primarily) along with medium and small-scale brands as well. After taking the major step of partnering with Dentsu Aegis Network (first global communication network for the digital age who strives to be best global network for the clients seeking class apart knowledge in brand, media and digital communications services), Lookad comes up with the overall media architecture and planning services across media under the supervision of Dentsu for all their clients.
Furthermore, Lookad is endowed with their own TV Ad monitoring team who will constantly guide you through your media plan from start to finish. They provide the clients with the end report displaying the result of the advertisement and a detailed proof so that the clients can get a crystal-clear image of the impact of their television advertisement campaign, the positioning of ads, competition activity, and schedule mapping. Over a period of 30 years, Lookad has maintained a strong relationship with brands like JK Tyre, Manyavar, Lux Innerwear, Linc Pen, Greenply, Bisk Farm, etc. with whom they deal on a personal level by providing them an unmatched solution for their branding strategy via effective media planning and buying. Lastly, Lookad India Pvt Ltd provides services catering to various media platforms like newspapers, radio, television, online media and OOH advertisement.
